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20 plus years of


  • Sales

  • Marketing

  • Promotions 

  • Advertising

  • Branding

  • Coaching

  • Training 

  • Management

  • Leadership

  • Education

  • Cosmetic Surgery

  • Implant Dentistry

  • Salon Management

  • Practice Management

  • Beauty & Healthcare 


Entrepreneur . CEO Beautiful Potential & iLocal . Salon Owner

Author . Coach . Trainer . Motivational Speaker . Podcast Hostess

Niphaphone (nip-pa-pon) Laura Robertson is a wife, mother, grandmother, Independent Coach, Trainer & Speaker with the John Maxwell Group, CEO of Beautiful Potential Consulting LLC and Co-founder of iLocal Online Advertising & Marketing.

Laura spent most of her career in the beauty, healthcare & education fields. She holds a license in cosmetology, cosmetology instructors, massage therapy and Bachelors in Business Management from Cornerstone University, and pursued Digital Advertising & Marketing at Liberty University. Laura’s lifelong passion for helping others reach their true potential is what led to her journey in establishing her company, Beautiful Potential Consulting LLC.


Her commitment to every client's happiness and success is unmatched and she uses her experience to encourage others to unleash their limiting beliefs, stop holding back and to use their gifts to reach their full potential. As a result of coaching with Laura, clients gain the confidence to develop success strategies that will allow them to grow personally and professionally.

She is on a mission to help others reach their Beauti-FULL POTENTIAL and live their dream life! Book your complimentary coaching session TODAY!

Beautiful Potential provides a unique business model combining beauty, branding, business coaching and consulting services. 

With our customized photo-ready hair and makeup services, we bring out the beauty and confidence in the women that serve. At our one stop shop onsite photo studio, our clients can step right over to take professional shoots, glamour shots, modeling photos, or just for fun shoots! 

Visual branding is what brings your brand to life!


For our business clients, we collaborate one-on-one to create beautifully designed visual identities, print collateral, and websites to help you elevate your marketing. Our studio is also a multi-purpose room that can be used to record promotional video shoots or you can go LIVE with confidence. We set up equipment, lighting and sound for your convenience. 

Online school Coming SOON! We will be offering training courses in beauty, branding & business development. Stay tuned for more details. 

We bring out the beauty in our clients - both online and offline. Please feel free to get in touch with questions!


Contact: (224)245-9577 or (877)630-2328

As an entrepreneur, you are your brand. Running a business is hard enough, but learning to look and feel your best can be a game changer!! Confidence is the key to success and when you have a team to help you learn how to showcase your natural talents, you become limitless!! That’s what Laura and Asia provide, the ability to tap into what you already have and maximize your unique beauty so you can reach your potential!!!! Thank you, you gave me exactly what I needed ♥️♥️♥️

- Amelia S

I had passion for a business but felt lost where to start. Laura and the team at Beautiful Potential are amazing!!! They helped me get clear about my vision, did a make over and photo shoot for advertising that boosted my confidence and helped me put together a plan for success. With Laura as my business coach and the team at Beautiful Potential helping me feel confident...I feel like I can Conquer the word!!

- Danielle Brown

I worked with Laura in the same company and she is an amazing coach, she helped our team achieve all of our goals. She is very knowledgeable and has a lot of strategies to support a business and grow it, she takes the right approach with a lot of energy and positivity. I would encourage people to visit her website and see all the great business ideas she has to offer.

- Ana Gomez

Laura also handled designing our website and business cards. I am very impressed with all the services they have under one roof. They also offer great marketing packages for all of us business owners. Give Laura a call and see how she can help you grow personally and professionally! If you need an example of her work, check out stonecatcherscounseling.com and you can see her web designing skills and professional headshot pics in action!

- Sabrina M.

Need more details? Contact us

We are here to assist. Contact us by phone, email or via our Social Media channels.

75 Market Street, Suite 21, Elgin, Illinois 60123 I United States

Tel: 1 (312)834-4822 or 1 (877)630-2328 I Email: Laura@beautifulpotential.com